This weekend you’ll find the debut of a new feature in the Automobiles section called Auto Ego. It’s been in the works for a while, and I’m afraid to say that I still don’t have a tidy pitch for what it is. But while reading the comments under my last post, I came across one from Iowagirl that seemed like a fine place to start:
“Cars are not just transportation, any more than a house is just shelter. They convey the owner’s style, dreams, sense of self, in much the same way a home owner’s personality is conveyed by home furnishings and decor. For the amount of time we all spend on the road, the car IS our home. Make it a good one.”
Some people choose a car for its reliability or safety. For others, it’s style or muscle. And then for a small slice of the population it goes beyond immediate interests to a deeper emotion, something that’s slyly guided by memories and personal history. For those people, that emotional tug is more persuasive and can be such a natural instinct that they aren’t even aware of it until they start talking about it.
I hope you enjoy hearing their stories.
“Cars are not just transportation, any more than a house is just shelter. They convey the owner’s style, dreams, sense of self, in much the same way a home owner’s personality is conveyed by home furnishings and decor. For the amount of time we all spend on the road, the car IS our home. Make it a good one.”
Some people choose a car for its reliability or safety. For others, it’s style or muscle. And then for a small slice of the population it goes beyond immediate interests to a deeper emotion, something that’s slyly guided by memories and personal history. For those people, that emotional tug is more persuasive and can be such a natural instinct that they aren’t even aware of it until they start talking about it.
I hope you enjoy hearing their stories.
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