SADDLE TAN. I will never forget the name of the color of the Chevrolet my father bought in the 1960s. The name still suggests the Wild West, the television show “Gunsmoke“ and being as cool as James Arness, its star.
Today’s automotive browns have different associations from Saddle Tan, and different names. Brown is now about coffee and chocolate, said Chris Webb, exterior color trend designer at General Motors, which has the colors Dark Mocha and Cocoa. There’s a pattern here: The industry is naming colors after food. Other G.M. colors are Black Licorice, Cappuccino Frost and Salsa Red.
Today’s automotive browns have different associations from Saddle Tan, and different names. Brown is now about coffee and chocolate, said Chris Webb, exterior color trend designer at General Motors, which has the colors Dark Mocha and Cocoa. There’s a pattern here: The industry is naming colors after food. Other G.M. colors are Black Licorice, Cappuccino Frost and Salsa Red.
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